A program for company’s or institution’s identity starts in its own perception of reality.

In the good interaction between reality, the corporate image and communication will be a corporate identity that acomplishes its function. That function is to distinguish that institution from others and cause a good first impression.

The corporate identity performs today an important part in the decoding of the mission, vocation and values of the institutions, contributing to it’s affirmation.

Communication will be as efective as the coherence between what the institution is in fact and the positive image that is trying to transmit. A consistent identity must interpellate the spectator and transmit a strong, respectfull an credible image.